Kraken Unveils ‘Embed’: A Game-Changing Crypto-as-a-Service (CaaS) Solution for Banks and FinTechs
On April 30, 2025, popular crypto exchange Kraken officially launched Kraken Embed, a market-ready digital asset solution designed to help financial institutions offer crypto services directly within their platforms.
Targeting neobanks, FinTechs, and traditional finance platforms, Kraken Embed gives these companies immediate access to Kraken’s secure backend infrastructure, regulatory licenses, and deep liquidity across hundreds of cryptocurrencies.
What is Kraken Embed?
Specifically, Kraken Embed is a Crypto-as-a-Service (CaaS) solution that lets third-party platforms integrate crypto trading directly into their front-end apps or websites. Instead of building their digital asset offerings in-house, banks and FinTechs can integrate Kraken Embed using modular APIs.
Creating a crypto service from scratch would take months, but Kraken Embed’s ready-to-use model enables institutions to launch fully compliant digital asset offerings within a few weeks. As a result, companies can focus on marketing and delivering an excellent user experience while Kraken handles all the backend work, like asset listings and trade executions.
Kraken’s First Institutional Partner: bunq
Leading European neobank bunq recently introduced its new cryptocurrency investment feature using the Kraken Embed solution. This Kraken bunq partnership allows the Netherlands-based bank to offer over 300 cryptocurrencies easily and securely to its mobile users.
The regulated crypto trading solution has already been released in six European countries, including France, Spain, Ireland, and Italy. Additionally, Kraken’s expertise in MiCA (Markets in Crypto Assets) regulations has allowed bunq to expand into broader European markets, which is already part of its development plans.
Why Embed is a Game Changer for Financial Institutions
Here’s how Kraken’s Embed CaaS solution can significantly benefit banks and institutions.
Simplified Infrastructure
Building a crypto product from the ground up traditionally requires high-cost proprietary development or full-stack outsourcing. With Kraken Embed, institutions will no longer rely on these complicated requirements.
Instead, they can tap into Kraken’s existing infrastructure, saving time and reducing operational risks. This includes Kraken’s secure crypto wallet storage, updated token listings, and processing reliability.
Regulatory Compliance Out of the Box
The constant shifts in global digital asset policies have deterred many companies from providing crypto offerings for their users. However, the Kraken Crypto-as-a-Service solution follows a clear regulatory framework, allowing banks and enterprises to have fully compliant crypto access.
Given this, institutions can confidently launch crypto products, knowing Kraken’s experience covers various international policies, from Europe to other major regions.
Liquidity and Market Expertise from Kraken
With over a decade of experience in crypto markets, Kraken has access to 370+ tokens, including Bitcoin and the best altcoins, and some of the deepest liquidity in the industry. Financial institutions using Embed can offer their customers competitive pricing, tight spreads, and reliable trade execution, all backed by a platform trusted by millions of global clients.
The Regulatory Tailwind: MiCA and Global Crypto Policy
The Markets in Crypto-Assets (MiCA) regulation provides a unified legal framework for crypto asset offerings across the EU. This policy shapes how digital asset services are delivered and makes it easier for compliant platforms like Kraken to support institutional crypto adoption.
Beyond Europe, regulators in other jurisdictions like the United States are also moving towards clearer crypto guidelines. For instance, the U.S. Securities and Exchange Commission (SEC) has created the Crypto Task Force to clarify crypto services for federal law enforcement.
The Rise of Institutional Crypto Access
A growing number of global institutions are exploring avenues for providing crypto services to their customers. According to PYMNTS’ insights, banks like ING and U.S. Bank are investing in infrastructure supporting institutional token adoption and FinTech crypto solutions.
Fitting into this trend, Kraken Embed lowers the barriers to entry and allows enterprises to launch faster, test demand, and scale heavily in new market segments. As interest in regulated crypto products grows, tools like Embed could become foundational solutions for the digital economy’s future.
Expert Quote from Kraken
Kraken’s Head of Payments and Blockchain, Brett McLain, highlighted Embed’s core offering of providing institutions with a trusted, enterprise-level solution for crypto services.
McLain said, “Through Embed, Kraken is extending its deep expertise to institutions seeking a reliable, compliant, and frictionless entry point into crypto.”
As crypto continues its shift from niche to mainstream, Embed positions Kraken at the forefront of institutional adoption.
Final Thoughts: Kraken Sets a New Standard with Embed
Kraken Embed is a much-needed innovation that allows financial institutions to capture the maturing crypto market. It offers banks and FinTechs an efficient way to roll out cryptocurrency products without the compliance hurdles or technical overhead that typically slow down such initiatives.
By delivering a quick, compliant, and secure gateway to crypto trading, Kraken is helping financial institutions meet the rising demand for digital assets while remaining aligned with regulatory policies.
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FAQs
What is Kraken Embed and how does it work?
Why is Kraken Embed significant for financial institutions?
Which institutions are already using Kraken Embed?
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References:
- bunq brings crypto investing to its secure banking app | bunq Newsroom (bunq)
- What Is Markets in Crypto-Assets (MiCA)? (Investopedia)
- Report: ING Working on Stablecoin Project With Other Banks (PYMNTS)
The post Kraken Unveils ‘Embed’: A Game-Changing Crypto-as-a-Service (CaaS) Solution for Banks and FinTechs appeared first on 99Bitcoins.