Founded in 1970 by visionary industrialist K. Ramasamy in Coimbatore, Roots Industries India Pvt. Ltd. (RII) is the flagship of the Roots Group. It started as a manufacturer of electric horns and has evolved into a diversified industrial conglomerate with interests in automotive components, precision engineering, metrology, electronics, office ergonomics, and electric vehicles.
Core Business Divisions
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Automotive Components
Leading manufacturer of electric horns, backup alarms, and electronic signaling systems for vehicles.
Offers a wide product portfolio including halogen bulbs, brake pads, clutch plates, reverse sensors, and batteries.
Supplies to major OEMs like Toyota, BMW, Caterpillar, and Harley-Davidson. -
High Precision Engineering Division (HPED)
Produces precision-machined components and sub-assemblies for the aerospace, medical, flow control, automotive, and instrumentation industries. -
Roots Metrology
Provides NABL-accredited calibration and testing services, with facilities in Coimbatore, Chennai, and Bengaluru. -
Syona Roots
Designs and manufactures ergonomic office furniture, particularly high-performance commercial chairs. -
Roots Naveo & Roots EMS
Naveo focuses on electric vehicle solutions such as eco-friendly mobility carts.
EMS provides electronics manufacturing services including PCBA and box-build for various industries. -
Roots Precision Products
Specializes in design and manufacture of dies, tools, and molds for injection molding and die-casting applications.
Diversification & Capabilities
Global Reach: Export presence and manufacturing support in India and Russia.
Product Range: Over 250 horn variants; also active in metrology, EVs, furniture, and electronics.
Certifications: IATF 16949, ISO 14001, ISO 45001, EN 9100, ISO 13485 — demonstrating adherence to international quality standards.
R&D Investment: Government-recognized in-house R&D center with over 2% of revenue dedicated to innovation.
Leadership & Culture
Founder: K. Ramasamy laid the foundation of indigenous horn manufacturing in India.
Key Executives:
K. Saravanasundaram (Deputy MD) – known for operational excellence.
Dr. Kavidasan (Director – HR) – award-winning HR leader and educator.
K. Guhan (Director – Quality) – leads company-wide quality practices.
Organizational Values: Focus on participation, simplicity, quality, innovation, and inclusive growth.
Growth and Recognition
Awards: Recognized by global OEMs like Caterpillar for supplier excellence.
CSR Efforts: Invests in education, healthcare, wellness, and community upliftment.
Financial Growth: Consistent growth in revenue and profits over the last decade; a model for successful Indian industrial enterprises.